Director, B2B Data Strategy & Revenue Analytics

The Role   At Wpromote, we need someone who can own marketing measurement all the way from click to pipeline to revenue. This role sits at the intersection of tracking, marketing operations, CRM, and analytics. You’ll make sure campaign data is captured correctly at the source, passed cleanly through our marketing and sales systems, and tied back to pipeline and revenue in a way the business can trust. That means knowing how front-end tracking works, how GTM and site instrumentation should be set up, how marketing automation and CRM systems ingest and sync data, and how to QA the full handoff from campaign to seller to opportunity to closed revenue. This is not a reporting-only role.…