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Belk Merchandising

Director, Owned Media and Personalization (Hybrid)

Charlotteonsitedirector$130K – $160K

Posted 1w ago · via Workday

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About this role

Lead Belk's owned media ecosystem, including Website, Email, SMS, Push Notifications, Homepage Personalization, Customer Journey Orchestration, and Lifecycle Marketing. Drive customer engagement, retention, revenue, and customer lifetime value through a coordinated strategy that balances mass communications, segmentation, and 1:1 personalization while ensuring alignment across Marketing, Loyalty, Merchandising, Analytics, and Technology teams. The role should serve as the business owner for the owned customer ecosystem, responsible for orchestrating customer communications, personalization, subscriber growth and health, and the supporting technology roadmap across all owned channels.…

Read the full description on Belk Merchandising's site →

What we'd score you on

reqspace match rubric

Five dimensions, recruiter-grade. Upload your resume and we'll generate a written explanation of where you fit and where the gaps are.

1

Skills match

For this role: teams

2

Level fit

This role is director-level. We check your trajectory against it.

3

Domain experience

Your work in the role's domain matters more than your years total. We weight recent and direct experience.

4

Recency

A skill you used last quarter weighs more than one from five years ago. We grade on recency, not lifetime.

5

Location fit

This role is based in Charlotte. We weight your proximity and willingness to relocate.

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Skills in this role

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