VP / Head - Brand Marketing (Consumer Tech / Consumer Brand)

This role is with one of our portfolio companies. Responsibilities: The Head of Brand Marketing will own end-to-end brand strategy, positioning, and storytelling for the company across different cities in India. Define and own brand strategy, positioning, and messaging architecture as we expand into new category, cities, and consumer segments. You'll own the strategy, voice, and visual identity of the brand across every consumer touchpoint. Lead major brand campaigns end-to-end: strategy, creative brief, agency management, media planning, execution, and post-campaign analysis. Own brand content across digital, social, OOH, TV/OTT, and on-ground activations as relevant to the categories.…