Brand Manager

The Brand Manager is responsible for executing Etihad’s brand strategy across marketing, sponsorship, and the end-to-end guest experience (on the ground and in the air). The role ensures that all brand expression – across campaigns, content, products, services, and experience touchpoints – is consistent, distinctive, and aligned to Etihad’s brand strategy and guidelines. Reporting into Brand leadership, the role acts as a brand guardian and strategic partner to the wider business, with a clear objective to strengthen the Etihad brand across awareness, consideration, distinctiveness, and overall brand equity.…