Paid Marketing Analyst

We’re looking for a highly skilled and data-driven PPC expert with 3 - 5 years of experience to lead and optimise paid search campaigns across Google Search and Microsoft Bing. This role is pivotal in driving measurable growth across multiple markets and ensuring performance marketing efforts align with business goals. Roles and responsibilities Lead and optimise paid search campaigns across Google Ads and Microsoft Bing, following best practices in account structure, keyword strategy, bidding, and ad copy. Possess strong expertise in creating, managing, and strategising Search, Display, and Retargeting campaigns to drive performance and business growth. Monitor and improve key performance metrics such as CTR, conversion rate, CPA, CPL, ROAS , and overall campaign efficiency.…