Data Scientist Intern

Internship – Data Science (Customer AI & Communication Optimization) The project At ING Belgium, we've built Kraken , an AI system that helps determine which messages are most relevant for each customer. Today, Kraken powers the personalised banners customers see in our app and online banking channels, helping us make communications more useful while avoiding unnecessary noise. We're now looking at a different challenge. Instead of deciding what to show when a customer happens to open the app, we want to understand when it's worth reaching out proactively. Which customers should receive a communication? Which channel works best? Is there a better moment to contact them? And just as importantly, when should we not send anything? That's the question this internship will explore.…