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Leonardo HotelsMarketing

Job Title CRM Manager: Loyalty and Customer Journeys

Amsterdamremotemanager

Posted today · via Recruitee

About this role

The CRM Manager: Loyalty and Customer Journeys will be responsible for designing, executing, and optimising the end‑to‑end member communications strategy for our global loyalty program. This role is pivotal in translating the loyalty program’s mechanics, rewards, and offers into compelling, data‑driven customer journeys that drive engagement, retention, and lifetime value. As the primary owner of our CRM and marketing automation platforms, this role ensures the right message reaches the right member at the right time, at scale. Working closely with the Loyalty Program Operations Manager and the Marketing, Revenue, and Partnerships teams, this role bridges strategy and execution, turning insights into action and loyalty design into a lived member experience.…

Read the full description on Leonardo Hotels's site →

What we'd score you on

reqspace match rubric

Five dimensions, recruiter-grade. Upload your resume and we'll generate a written explanation of where you fit and where the gaps are.

1

Skills match

For this role: sql, tableau, power bi, teams, gdpr…

2

Level fit

This role is manager-level. We check your trajectory against it.

3

Domain experience

Your work in the role's domain matters more than your years total. We weight recent and direct experience.

4

Recency

A skill you used last quarter weighs more than one from five years ago. We grade on recency, not lifetime.

5

Location fit

This role is remote-eligible. We factor in your stated location and time-zone overlap.

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Skills in this role

Pulled from the job description. These are the keywords we'll weight when scoring your fit.

sqltableaupower biteamsgdprsalesforce

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