Associate Marketing Director

CHN-Guangdong-Guangzhouonsitedirector

Posted today · via Workday

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About this role

Job Description: Job Summary： Lead Mars Snacking Ice Cream category brand development and growth strategy, including portfolio management, occasion building, and go-to-market strategy. What will be your main Roles & Responsibilities: Innovation & Portfolio Lead Ice Cream’s beyond-product innovation with aligned strategy and concepts. Go-to-market Strategy Represent Ice Cream in Mini/CVS channels, New Retail, and E-com channels Provide channel insights to support brand growth strategy Communication & Activations Lead Ice Cream’s communication strategy and marketing campaign activation. Direct cross-functional teams and agencies to deliver brand activations in a quality and effective manner, and manage global sharing and communication.…

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This role is based in CHN-Guangdong-Guangzhou. We weight your proximity and willingness to relocate.

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