Sr. Marketing Effectiveness Manager (MMM) - Europe

GBR-London-Londonhybridmanager

Posted today · via Workday

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About this role

Job Description: The Sr. Marketing Effectiveness Manager is responsible for the successful delivery, adoption and continuous improvement of the Marketing Mix Modelling (MMM) capability across their region. Acting as the regional owner of the capability, the role leads the end-to-end execution of the regional roadmap, ensuring high-quality model delivery, stakeholder engagement and business value realisation. Working closely with market teams, MMM vendors, Data & Digital teams and the broader Global MMM team, the role ensures regional priorities are delivered in alignment with global standards while identifying opportunities to enhance the capability through continuous improvement.…

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