IMC & Social Manager
Shanghaionsitemanager
Posted today · via Workday
About this role
Job Title IMC & Social Manager Job Description Job Responsibilities: · Lead IMC planning for key commercial moments, including 520/618, Qixi and Double 11 etc, aligning social, media, PR, CRM/DTC, e-commerce and commercial teams around one consumer story and clear role by channel.as well as drive impactful social buzz and earned media · Build the Douyin social commerce growth model across audience, content, product and conversion; establish an always-on test-and-learn mechanism rather than treating Douyin as a campaign-only media channel. · Drive Douyin audience progression and new-buyer recruitment, with clear interventions from A3 audience growth to A4 conversion.…
What we'd score you on
reqspace match rubricFive dimensions, recruiter-grade. Upload your resume and we'll generate a written explanation of where you fit and where the gaps are.
1
Skills match
For this role: teams
2
Level fit
This role is manager-level. We check your trajectory against it.
3
Domain experience
Your work in the role's domain matters more than your years total. We weight recent and direct experience.
4
Recency
A skill you used last quarter weighs more than one from five years ago. We grade on recency, not lifetime.
5
Location fit
This role is based in Shanghai. We weight your proximity and willingness to relocate.
Score yourself on this role.
Free · no card · written explanation included
Skills in this role
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teams