Paid Media Strategist - Tech Agency

The role This hands-on Paid Media Strategist role sits within a busy paid media / tech agency team and combines strategic planning, campaign management and performance optimisation to deliver measurable ROAS, customer acquisition and long-term growth for client portfolios. The role is client-facing and requires a balance of analytical rigour, creative problem solving and commercial accountability. Key responsibilities include Developing paid media strategies across search, social, display, programmatic, video and shopping channels aligned to client business objectives and KPIs. Planning and executing end-to-end campaign activity: audience targeting, channel allocation, bid and budget management, creative testing and landing page recommendations.…