Digital Marketing Specialist (Social Media) in Sofia

Your Role Plan, create and publish engaging social media content across platforms (Facebook, Instagram, X, TikTok, LinkedIn) tailored to local Bulgarian and wider regional audiences Manage day-to-day community interactions: monitor comments and messages, respond promptly and professionally, and escalate issues to relevant teams Develop and execute social-first campaigns to drive brand awareness, user acquisition and retention in line with marketing objectives Work with design, copy and localisation partners to produce on-brand creative assets and short-form video content optimised for each channel Schedule and publish posts using social media management tools; maintain content calendars and ensure timely delivery Monitor social performance and provide regular reports with actionable insigh…