Lifecycle Strategy Manager - UAE Nationals Only

Abu Dhabionsitemanager

Posted today · via Smartrecruiters

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About this role

The CRM Lifecycle Strategy Manager is responsible for leading the development and execution of Etihad’s CRM lifecycle strategy across acquisition, retention, and travel communications. The Manager ensures lifecycle activities are cohesive, data-led, and aligned with business objectives, driving customer engagement, retention, and lifetime value. Acting as a strategic partner, the role works closely with Loyalty, Data, Technology, Marketing and Commercial teams to deliver measurable lifecycle impact. Design and implement the overarching CRM lifecycle strategy across Acquisition, Retention, and Travel Communications, ensuring clarity of ownership, alignment, and seamless handoffs across lifecycle stages.…

Read the full description on Etihadairways5's site →

What we'd score you on

reqspace match rubric

Five dimensions, recruiter-grade. Upload your resume and we'll generate a written explanation of where you fit and where the gaps are.

Skills match

For this role: teams, salesforce, braze

Level fit

This role is manager-level. We check your trajectory against it.

Domain experience

Your work in the role's domain matters more than your years total. We weight recent and direct experience.

Recency

A skill you used last quarter weighs more than one from five years ago. We grade on recency, not lifetime.

Location fit

This role is based in Abu Dhabi. We weight your proximity and willingness to relocate.

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Free · no card · written explanation included

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Skills in this role

Pulled from the job description. These are the keywords we'll weight when scoring your fit.

teamssalesforcebraze

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